The NFL continues to push its international marketing. After an owners’ meeting, it has now been announced which four teams have secured exclusive marketing rights for the German market. Among them are the last three Super Bowl champions.

Munich/New York – Four teams have secured local marketing rights for the German market for the period from 2022 to 2026. This was announced by the NFL today, Wednesday, following an owners’ meeting on the subject.

The four franchises are the New England Patriots, the Kansas City Chiefs, the Tampa Bay Buccaneers and the Carolina Panthers.

This means that the last three Super Bowl champions and the team from Charlotte will be allowed to market outside their home market in Germany in the coming years.

Meanwhile, it is not yet clear whether the pairing of the planned first NFL game on German soil will necessarily be made up of the four teams. However, the awarding of the exclusive rights should be a clear indication in this direction.

NFL in Germany: Marketing rights for up to 5 years

The marketing rights are to be awarded to certain teams at regular intervals in the future. The term is to be five years.

The final announcement of an NFL game on German soil is to take place during Super Bowl LVI.

Düsseldorf, Frankfurt am Main and Munich have applied to host the event.

NFL International Series: 18 teams to receive special market access

Further, the NFL announced that a total of 18 teams have been granted access to 26 International Home Marketing Areas (IHMA) in a total of eight different countries. Franchises in question will be able to operate in their allocated markets from 1 January 2022.

This includes in-person and digital marketing, sponsorship sales, fan events and activities, youth football activities, merchandise sales and co-marketing relationships with other sports and entertainment entities in their respective markets.

As part of the International Games, all 32 teams will play at least one international game over the next eight seasons. The league said it will do its best to ensure that teams are able to play their international games in their IHMAs whenever possible.

The breakdown of the markets is as follows:

Canada: Minnesota Vikings, Seattle Seahawks

Mexico: Arizona Cardinals, Dallas Cowboys, Denver Broncos, Houston Texans, Kansas City Chiefs, Las Vegas Raiders, Los Angeles Rams, Pittsburgh Steelers, San Francisco 49ers

Brazil: Miami Dolphins

Great Britain: Chicago Bears, Jacksonville Jaguars, Miami Dolphins, Minnesota Vikings, New York Jets, San Francisco 49ers

Germany: Carolina Panthers, Kansas City Chiefs, New England Patriots, Tampa Bay Buccaneers

Spain: Chicago Bears, Miami Dolphins

China: Los Angeles Rams

Australia: Los Angeles Rams