The most-watched sporting event of the year is changing sponsors. The NFL introduces Apple Music as the new premium sponsor of the Super Bowl Halftime Show

Munich – Apple Music is the NFL’s new premium partner for the Super Bowl.

The football league announced that the halftime show of the next Super Bowl on 12 February 2023 in Glendale/Arizona will already be presented by Apple.

This also marks the end of the NFL’s long-standing partnership with Pepsi. The beverage company was previously a premium sponsor of the legendary halftime show, but recently announced its withdrawal.

The show with well-known pop artists is the most-watched music performance of the year on TV.

120 million to watch Half Time Show 2022

The halftime show at the 2022 NFL Finals featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lama was watched by more than 120 million people.

Who will perform at the upcoming Super Bowl during halftime has yet to be determined. Speculation has recently arisen that Britney Spears and Madonna could perform.