The participation in the Super Bowl on 13 February is just the beginning for the Los Angeles Rams in their franchise history. In the long run, they are aiming for similar heights as the Los Angeles Lakers, he said.

Munich – A potential Super Bowl triumph could have far greater implications for the Los Angeles Rams than just winning the Lombardi Trophy.

The California franchise has struggled to gain a foothold in the lucrative metropolitan sports team market since moving to LA from St Louis in 2016. Nor has it really been able to establish a distinct fan base.

In the NFC Championship Game against the San Francisco 49ers, for example, it was a curious situation that more away fans than Rams supporters found their way to the stadium. Success in the present could also lay the right foundation for the future.

Los Angeles Rams: “Can become as big as Lakers “

“I definitely think we can become as big as the Los Angeles Lakers [basketball, ed.] and the Los Angeles Dodgers [baseball, ed.],” Rams COO Kevin Demoff told “ESPN”. “However, those also had great success for decades,” he indicated.

That’s why the Rams have a firm plan in the coming years: “Stars, legends, continuity – those are our goals. The next two weeks will be very crucial, but also 2022 and 2023,” he continued.

Spectacular trades like for quarterback Matthew Stafford or Von Miller can help with that, and not just in sporting terms: “To become the central point in such a highly competitive market, you have to string together one spectacular season after the next.” In doing so, however, he also admitted: “Something like this doesn’t just happen overnight. “

Super Bowl an important signpost for the Rams

“When you have the chance to host a Super Bowl in your own stadium, you can always win the hearts of new fans. That’s why in the overall scheme of things, it’s a great opportunity for us. A win here elevates the brand, the stadium and the city of Los Angeles to a new level,” said the head of operations.

At the same time, he expressed some regret about the local ratings for the clash against the 49ers: “Almost two million people from Los Angeles watched the game. That’s fantastic. At the same time, it also means that 18 million people here did not watch,” he noted.

This makes sporting success in the coming years all the more important: “We have the opportunity to influence a whole generation of new fan communities from the Super Bowl onwards,” he concluded.